In Bangalore and Delhi, Ford and TaxShe have partnered together to offer a driver-on-demand service that teaches women in underserved and underprivileged communities professional driving skills. TaxShe instructs and then provides jobs for these women to transport other women and their children to school and work.
Ford India recently supported the organization by donating two vehicles to the ride service, a new Ford Figo and Ford Aspire, at the Ford Sanand Plant. The company presented the cars to representatives from the Neeva Foundation, the non-governmental organization with which TaxShe is affiliated. Ford representatives present included plant manager Kalyan Murugan, NMP Chief Engineer Mehul Trivedi, area paint shop manager S. Girish, and the site plant manager Anil Patel.
Patel was excited about the part Ford wants to play, “It is immensely satisfying to contribute to a cause that is bound to make a positive impact on the society in the time to come.” Trivedi also affirmed this new alliance. “The vehicle donation to TaxShe is yet another example of how Ford remains committed to the cause of women empowerment and employment.”
It’s not the first time Ford has supported women entrepreneurs in the world. The automaker has helped first-time female drivers learn to navigate roads safely in Saudi Arabia. Ford even offers to pay licensing fees for women there to help drivers get behind the wheel faster.
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